http://news.com.com/2100-1001-983898.html

The Pixar deal comes amid a spate of shuttle diplomacy taking place between Intel and Apple Computer. Both Pixar and Apple share the same CEO, Steve Jobs. At Macworld in January, Intel President Paul Otellini sat in the front row for Steve Jobs' keynote as a VIP guest of Apple. Jobs also gave Otellini a tour of the show floor.
The Intel chairman and Apple's CEO are, in fact, old friends. Still, "I'm sure one of the reasons he did it was for the shock value," the representative said.